Beyond a
marketing résumé.
I build AI-powered GTM systems that generate pipeline. Turning disconnected tools, ABM programs, and operations into scalable growth engines — that's the work.
Who I Am
I build GTM and revenue systems that generate pipeline.
I'm a B2B marketing and MarTech strategist focused on turning disconnected tools, ABM workflows, and RevOps execution into scalable growth engines.
Most teams are not lacking effort — they're lacking structure. That's where I focus.
What I Do
I design and connect the systems behind marketing.
Instead of running isolated campaigns, I build integrated workflows across CRM, outbound, lifecycle, and data — creating a system that consistently produces results.
My work sits at the intersection of:
How I Think
Most marketing problems are not creative problems — they are system problems.
When tools are disconnected and processes are unclear, teams slow down. Campaigns underperform. Data becomes noise.
I focus on building structure:
- Clear workflows
- Connected platforms
- Measurable outcomes
When the system is right, everything improves — speed, clarity, and performance.
If you're building a modern marketing engine and want to move beyond disconnected tools and one-off campaigns, that's where I can help.
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// Quick Facts
Track Record
Experience &
impact.
Over the years, I've worked across B2B, SaaS, and enterprise environments, building and optimizing marketing systems that drive real outcomes.
Differentiation
What makes me different.
I don't just use marketing tools — I engineer how they work together.
Many teams adopt platforms without a clear system behind them. I focus on turning those tools into a connected engine that drives pipeline, not just activity.
This approach allows teams to
- Move faster
- Test more effectively
- Scale without increasing complexity
3 Pillars
How I drive growth.
My work is built on three connected pillars that align strategy, technical execution, and commercial outcomes.
Pillar 1: AI GTM/ABM Architecture
Designing account-based growth systems, ICP segmentation, and orchestration frameworks that connect strategy to measurable pipeline outcomes.
Pillar 2: Technical Build & Automation
Building practical automation across CRM, outbound, lifecycle, and reporting so teams execute faster with less manual overhead.
Pillar 3: Sales Enablement & Revenue Activation
Enabling revenue teams with battlecards, messaging systems, and activation workflows that turn marketing activity into closed-won momentum.
The goal is simple: build one operating system for growth where GTM architecture, automation, and revenue activation reinforce each other.
Timeline
The journey, in order.
2003 – 2005
Co-Founder — Digital Marketing Arabia
Saudi Arabia
Co-founded a boutique performance marketing agency. Led strategy, client services, and digital campaign execution for B2B clients across KSA and UAE.
2005 – 2007
Marketing Lead — Souq.com (Amazon.ae)
Dubai / Saudi Arabia
Early team member at the region's dominant e-commerce platform. Led performance marketing, category campaigns, and B2B seller acquisition.
2009 – 2013
Instructor — Prince Sultan University
Riyadh, Saudi Arabia
Taught in the College of Computer and Information Sciences, delivering undergraduate courses in marketing, e-business, web design, and management information systems.
2009 – 2020
Senior Digital Strategist — Mobily & Al-Elm
Riyadh, Saudi Arabia
Led enterprise marketing for major Saudi organizations in telecom and information security. Managed large-scale B2B campaigns and brand strategy.
2020
Relocated to California · MBA
Fresno, California
Made the move to the US during COVID. Completed an MBA at CSU Fresno's Craig School of Business while laying the groundwork for new ventures.
2022 – Present
Senior Marketing Specialist — IronOrbit / Shield Tech
Fresno, California
Leading brand and digital marketing for the Commercial Business Unit. Building AI-powered tools, running HubSpot automation, managing partner programs with NVIDIA, Microsoft, and Veeam.
Ongoing
Founder · Builder · Creator
California
DocOnePlace (SaaS), @VenuesOfCali content channel, photography practice — all running in parallel.
Moments
A life in motion.
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Beyond Work
The whole person.
Rock Drummer
Played in a rock band in Saudi Arabia. Timing, restraint, knowing when to hit hard — those lessons never stopped applying.
Photographer
Landscape, architectural, cultural — shooting across California and the Middle East. The same patient eye that makes a good photo makes a good campaign.
Central Valley Curious
Exploring food and agriculture entrepreneurship in one of the world's most productive growing regions. The next chapter is taking shape.
Lifelong Learner
Islamic jurisprudence, textual analysis, AI, marketing theory — intellectual curiosity has no off switch.
Road Tripper
Kings Canyon, the Sierra Nevada, the California coast — getting out is how ideas get unstuck.
How I Work
The principles that guide everything.
Systems over heroics
Great work happens when processes are smart enough to be reliable. I build systems that work without me in the room.
Story first, always
Every product, campaign, or pitch lives or dies on its story. I never skip this step, no matter the timeline pressure.
Build to understand
The fastest way to understand a problem is to build something that tries to solve it. Shipped beats theorized, every time.
Culture is the strategy
Having grown up between two worlds, the deepest insights come from understanding people — their language, their rhythms, their unspoken expectations.