Marketing, AI, building products, and the occasional opinion about how the industry works — repurposed from LinkedIn and written fresh.
The gap between a marketer who understands APIs and one who doesn't is wider than any gap between junior and senior. When I built my first automated content pipeline using the Claude API, something shifted. It wasn't just about saving time — it was about understanding what was actually possible. And once you see it, you can't unsee it.
Read Article →AI & Tech
Capturing existing demand is table stakes. The real leverage is in creating demand before buyers know they need you.
Entrepreneurship
Building for real users, even 10 of them, teaches you more about product-market fit than any MBA case study.
Marketing
I've seen HubSpot reduce a marketing team's output by 40% because of bad workflow design. The tool isn't the strategy.
Personal
Rhythm isn't about being loud. It's about knowing exactly when to hold and exactly when to hit. Marketing campaigns are the same.
AI & Tech
What I've learned shipping a SaaS product solo — the technical, the marketing, and the humbling parts.
Marketing
Your buyer doesn't care about your product features. They care about their problem. Stop writing about yourself.