Where strategy
meets execution.
Two decades of B2B marketing leadership across enterprise tech, telecom, e-commerce, and cybersecurity.
Current Role
Senior Marketing
Specialist at
IronOrbit
Leading brand and digital marketing for the Commercial Business Unit at IronOrbit / Shield Technology Partners — driving demand generation, automation, and partner ecosystem programs in the enterprise tech space.
Scope of Work
The full stack of marketing.
Demand Generation
Full-funnel campaigns across paid search, display, email, and organic channels. Lead scoring, nurturing sequences, and pipeline attribution.
Marketing Automation
HubSpot workflows, lead routing, CRM integration, A/B testing, and AI-powered content pipelines built from scratch using Claude and OpenAI APIs.
Content & SEO
Blog strategy, SEO-optimized content, sales collateral, whitepapers, battle cards, and automated WordPress publishing pipelines.
Partner Marketing
Co-marketing programs with NVIDIA, Microsoft, and Veeam. Partner portal management, joint campaigns, MDF utilization, and co-branded assets.
Sales Enablement
Battlecards, pitch decks, ROI calculators, case studies, and pricing tools that equip sales teams to close faster and more confidently.
Brand & Digital
Brand positioning, visual identity management, website strategy, and digital advertising across paid and organic channels for IronOrbit and Shield Tech.
Key Initiatives
Projects that moved the needle.
AI-Powered Blog Generator
Marketing Automation · 2024Built a full WordPress content pipeline — HTML frontend with Node.js proxy using Claude and OpenAI APIs to auto-generate SEO-optimized blog posts with DALL·E featured images and schedule them directly to WordPress via REST API. Reduced content production time dramatically.
HubSpot × Staff Portal Integration
CRM Strategy · 2024Led a complex integration initiative connecting the internal Staff Portal to HubSpot CRM — surfacing SKU sync, account notes, and contract/renewal data for CSM teams in real time. Included full account intelligence PDF reporting pipeline.
Customer Satisfaction Survey Program
CX Research · 2024Designed and executed a CSAT survey program across two client segments using SurveyMonkey and Customer Thermometer. Included A/B testing of email variants, platform evaluation, and a CEO-ready rationale document with recommendations.
2026 Annual Kickoff Keynote Deck
Executive Communications · 2025Developed the CEO keynote deck for IronOrbit's annual kickoff — a high-stakes, board-facing presentation requiring strategic clarity, visual storytelling, and executive-level polish. Iterated with CEO feedback until it landed.
Competitive Battlecard — Advance2000
Sales Enablement · 2024Built a comprehensive competitive battlecard against a key rival, enabling the sales team to navigate objections, highlight differentiation, and win more competitive deals. Included win/loss positioning and objection handling scripts.
Career History
Roles that built the foundation.
2022 – Present
Sr. Marketing Specialist
IronOrbit / Shield Technology Partners
- Demand gen, HubSpot, paid media
- Partner programs: NVIDIA, Microsoft, Veeam
- AI content pipelines & CRM integration
- Sales enablement & battlecards
2015 – 2020
Senior Digital Strategist
Mobily Telecom · Al-Elm InfoSec
- Enterprise B2B marketing at scale
- Brand strategy for invisible products
- Large-scale digital campaigns KSA/UAE
- Cross-functional stakeholder management
2010 – 2015
Marketing Lead
Souq.com (now Amazon.ae)
- Performance marketing at startup speed
- Category campaign management
- B2B seller acquisition programs
- E-commerce growth & retention
Technology Partners