Brand Identity · Freelance
Sauga Squad
Sauga Squad
Run Club.
Full brand identity, custom jersey design, event flag, and display collateral for a community running club in Mississauga, Canada.
A brand built for community momentum.
Sauga Squad Run Club needed an identity that matched their energy — bold, active, and rooted in Mississauga pride. Starting from zero, I developed the full visual system: logo mark, color palette, typography, and a graphic language built around movement and mountain terrain.
The system was then applied across every touchpoint the club uses: custom performance jerseys in multiple colorways, a large event flag for race days, and a triangular display stand for member recruitment. Every piece had to work together in the field — worn, carried, and displayed by real runners.
Logo & Identity
Jersey Design
Color System
Event Flag
Display Stand
4 Colorways
Project Gallery
The work, in the wild.
Members at a community run in Mississauga — the event flag in action.
The finished jersey on members before a morning run.
Jersey front — sublimation print, mountain graphic system.
Jersey back — personalized name print on each member's jersey.
Design sheet — four colorways presented to the client: white, blue, green, and red.
Triangular display stand for member recruitment at events.