Home / Skills
Capabilities

GTM, ABM, RevOps,
and AI build skills.

B2B GTM architecture, account-based marketing, revenue operations, technical automation, and creative execution — developed over two decades across two continents.

Core Competencies

Where I'm strongest.

Operator Advantage

What I deliver consistently.

Architect
Build GTM and ABM operating models that connect ICP, messaging, channels, and pipeline measurement.
Build
Implement automation and integrations across HubSpot, outbound, lifecycle, and reporting systems.
Activate
Enable sales with battlecards, narrative frameworks, and campaign-to-revenue workflows that move deals forward.
Lead
Drive cross-functional execution across marketing, sales, product, and technical teams with clear ownership.
Ship
Translate strategy into launched systems quickly, with measurable outcomes and repeatable playbooks.

Stacks

Marketing, RevOps, builder, and creative.

Marketing Stack
HubSpot CRM
GTM Strategy
ABM Programs
Revenue Operations
Google Ads
Meta Ads
SEO / SEM
WordPress
SurveyMonkey
Google Analytics
Builder Stack
Next.js / React
Node.js
Claude API
OpenAI / DALL·E
Supabase
Vercel
Twilio
Creative Stack
Adobe Photoshop
Adobe Illustrator
Canva Pro
Photography
Video Production
Figma
PowerPoint / Keynote

Beyond Tools

The human skills.

Strategic Thinking

Seeing the system, not just the task. Connecting campaign tactics to business outcomes.

Storytelling

Making complex products and ideas feel human, urgent, and worth caring about.

Problem Solving

Building solutions when off-the-shelf tools don't exist. A builder's mentality applied to marketing.

Cross-functional

Bridging marketing, sales, product, and engineering. Fluent in multiple professional languages.

Cultural Intelligence

Bilingual (English/Arabic), bicultural. Reaching audiences others miss.

Project Management

PMP-certified. Running complex, multi-stakeholder initiatives without dropping threads.

Data-Driven

Decisions grounded in metrics. Comfortable building dashboards and reading between the numbers.

Execution Speed

From idea to shipped. Knowing when to move fast and when precision matters more than pace.

Technical Skills & Tools

The systems, platforms, and disciplines.

Artificial Intelligence & Machine Learning

Claude API (Anthropic) · OpenAI GPT-4 / ChatGPT · DALL-E 3 · Gemini · Perplexity AI · RAG pipeline design · Prompt engineering · Voyage AI embeddings · Firecrawl · MCP (Model Context Protocol) · AI agent design and orchestration · Generative AI content systems

Programming and Web Development

JavaScript · Node.js · Next.js · React · HTML · CSS · ASP (Classic) · REST API integration · WordPress REST API · JSON · Git / GitHub · Vercel · VS Code

Databases and Data Management

Supabase · PostgreSQL · pgvector · MySQL · SQL (DDL, DML, queries, views, normalization) · Entity-Relationship modeling · Database design and normalization · Excel (pivot tables, advanced formulas, dashboards)

Marketing Technology, CRM, GTM and ABM

GTM strategy · ABM program design · Pipeline and lifecycle architecture · Revenue operations · HubSpot (CRM, Marketing Hub, Sales Hub, admin) · Clay · SalesIntel · ZoomInfo · 6sense · Bombora (intent data) · Leadfeeder · Salesforce (familiarity) · Mailchimp · ActiveCampaign · Google Analytics · Google Tag Manager · Meta Ads Manager · LinkedIn Campaign Manager · SEMrush · Ahrefs

Content Management and Publishing

WordPress (admin, REST API, custom pipelines) · Webflow · Canva · Adobe Photoshop (basic) · Figma (basic) · Notion · Confluence

Learning Management Systems and eLearning

LMS administration and management · Udemy for Business (course creation) · Canvas LMS (familiarity) · Instructional design and eLearning content development · Video-based course production · Internal learning path design · SCORM-aware content structuring

Productivity, Collaboration and Project Management

Microsoft 365 (Word, Excel, PowerPoint, Outlook, Teams) · Google Workspace · Slack · Asana · Trello · Monday.com · Zoom · Loom · Jira (familiarity) · PMBOK / project management methodologies

Networking, Infrastructure and Security

TCP/IP networking fundamentals · Cloud infrastructure concepts (AWS, Azure, GCP) · DaaS / GPU-accelerated desktop-as-a-service (IronOrbit platform) · IT security fundamentals · VPN and remote desktop environments · ICDL digital literacy standards